A fashion destination - Tortilla

Digital innovation, globalization, and changes in consumer spending habits have catapulted the fashion industry into the midst of seismic shifts.Research has proved that apparel sales on e-commerce portals have soared beyond the expectation while surpassing the sales of all other categories. B2C growth analysis reports from around the world, especially India, have shown that the influence of the Internet in dictating purchases and shaping sales patterns has increased significantly.

Why Tortilla for Fashion?

Create Dazzling Mobile Experiences

Deliver world-class shopping experiences across all devices in half the time, using custom themes. With responsive designs your customers can shop anywhere on any device: at home, on the treadmill, or on the front row at New York Fashion Week.

Engage with Content

Deliver personalized content, promotions, styles, and pricing based on customer profiles, online behavior, and purchase history. Build and test custom landing pages, create look-books, insert images and videos, and showcase products or specials without involving IT. It’s that easy.

Personalize to Boost Sales

Magento allows you to segment your customers to deliver personalized offers. Create powerful incentives based on consumer demographics, location, and prior behavior, including items viewed or added to the shopping cart.

Demystify Complex Products

Make complicated product options easy for your customer, with kits, bundles, and custom product attributes. Tortilla enables custom ‘fit my car’ tools to easily walk your customer through complete ‘kit’ options that are the perfect fit for the make, model, and year of their vehicle.

Engaging Experiences on All Devices

Business buying happens on the go. Create engaging, mobile-optimized experiences to empower your customers and sales staff to place orders on any device, at any time. And, increase sales with B2C-tested merchandising, content management, and promotional capabilities that differentiate your brand and make products stand out.

Easily Manage Merchandising

With an intuitive user interface you can arrange product categories on the fly with drag-and-drop functionality. Magento allows you to easily stage and preview content to maximize sales through up-sell and cross-sell recommendations.

Increase Your Average Order Value

Offer targeted buying options including ‘shop-the-look’ and ‘complete-the-look’. Magento allows you to up-sell and cross-sell to your customer via sophisticated sales algorithms, with easy drag-and-drop functionality.


Cross-selling is a useful feature on all kinds of eCommerce stores, but it's come to be almost expected on a lot of fashion sites. Including a cross-selling feature allows you to incorporate a 'Complete the Outfit' type service, something which many customers are happy to do.